Personal Branding Magazine Free Sample

Here is a wonderful tool to learn more about a very hot and fascinating topic – Personal Branding. For those who have yet to discover it, in essence, this career growth and individual marketing methodology helps uncover your true differentiation from your peer competitors. I know this is a very simple way of illustrating a very elaborate process that can add so much to your career – think of Donald Trump and the images that you instantly picture in your head – money, success, power – you surely agree with me that he holds at least some of these attributes. That is a strong personal brand.

It is of no surprise that The Donald was featured in the first issue of the Personal Branding Magazine, published by Dan Schawbel. Now, Dan brings a free sample, so you can savour the concept applied to “business celebrities” such as  Google founders (Sergei Brin/Larry Page), and web celebs such as Gina Bianchini (Ning), Gina Trapini (Lifehacker), David Weekly (pbwiki), Om Malik (GigaOm) and Matt Mullenweg (WordPress) and Mark Frauenfelder (Boing Boing).



Marketing vs. PR vs. Advertising vs. “Personal” Branding

A few days ago, I found this rather interesting caricature on that draws very well the difference between the concepts of Marketing, PR, Advertising and Branding. Marketing vs. PR vs. Advertising vs. Branding

    This illustration recreates vividly the added value Personal Branding has.
    Since Personal Branding is ALL about individuals, portrayed here is a simple and generalized view one of the important results from a well conducted Personal Branding process..
    Laurence, blogging in ProNet Advertising  added some clever variations to the original script…  Enjoy!
  1. You’re a woman and you see a handsome guy at a party. You go up to him and say, “I’m fantastic in bed.”

That’s Direct Marketing.

  1. You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, “Hi, I’m fantastic in bed.”

That’s Telemarketing.

  1. You’re at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend.

That’s a Sales Rep.

  1. Your friend can’t satisfy him so he calls you.

That’s Tech Support.

  1. You’re on your way to a party when you realize that there could be handsome men in all these houses you’re passing, so you climb onto the roof of one situated towards the centre and shout at the top of your lungs, “I’m fantastic in bed!”

That’s Junk Mail.